The debate over video metrics has been around for some time, but we’re still no closer to establishing a uniform, industry-wide agreement on what each video metric actually means. This is most specifically highlighted by the varying ways in which each platform measures a video view – on Facebook, for example, they count a video view once a user has watched at least 3 seconds of a video, but on YouTube, it’s more like 30 seconds.
If it sounds confusing, it kind of is – but this new infographic from Pressboard aims to provide additional context to help you get a clearer understanding of how each platform measures it’s video view data.
Source: How Are Video Views Counted? [Infographic] | Social Media Today
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