How Gen Z Relates To Brands And How They Will Disrupt Global Markets

Gen Z, the disruptive generation, will surpass the income of Millennials. But how does this impact how Gen Z relates to brands? Rave answers this!

The infographic lays out some key stats and insights, including:

Gen Z already is already powering $143 billion in annual spent, along with an additional $127 billion spent on their behalf by family members
20% of Gen Z-ers identify as LGBT+, up more than 100% in comparison to previous generations, while Gen Z is also more racially diverse
Younger audiences are gradually shifting away from social media platforms in favor of engagement in other interactive apps, like Roblox, Fortnite and Twitch, which have also become key destinations for digital events

That last note points, once again, to the coming metaverse shift – as younger audiences who’ve grown up engaging in virtual worlds, look to the next stage, facilitating the same on a broader scale, and for wider purpose, makes a lot of sense.