Every social media platform excels at a different function – you don’t post video to the same platform as you post quick information updates – yet businesses often fail to approach social media strategy in a uniform way. Luckily, Smart Paper Help’s recent infographic on both business and user engagement offers some insight into where to angle social media strategies. This is a great infographic to reference before your business launches a campaign.
Source: Social Platform Audiences Cheat Sheet [Infographic] | Social Media Today
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