Personalization was slated to be a big part of this year’s marketing efforts, and while advances have been made, businesses surveyed aren’t confident using the strategy. Indeed, 36 percent of marketers note that personalization across channels has been a challenge for them this year, and they expect it to continue being a challenge next year too.
To see more information on the kind of ROI personalization and segmentation can bring, or to see consumer attitudes, view the infographic below.
Source: Personalization is a Big Challenge for Digital Marketers (Infographic) | SocialTimes
Boris Loukanov Web Mix 