A video history of Content Marketing – Smart Insights Digital Marketing Advice


Did you know that content marketing started in 1985 when John Deere launched ‘The Furrow Magazine’ and P&G were the first to sponsor a soap opera, and this is where the term ‘Soap Opera’ comes from?

We’re sharing this video since it gives a simple introduction and interesting examples of how content marketing formats have evolved from sponsorship to video to editoria. Of course, the video is an example of a piece of content marketing too…

via A video history of Content Marketing – Smart Insights Digital Marketing Advice.

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