In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.
What to expect
78% of CMOs think that custom content is the future of marketing.
Marketing teams will spend $135 billion on digital marketing collateral.
Internet advertising will account for 25% of the entire ad market by 2015.
Trends in the marketing mix
Social media: Social media marketing budgets will double over the next 5 years.
Content: Nearly 50% of companies now have content marketing strategies.
Email: Social sharing buttons in mail increase click-through rates by 158%.
Events: 67% of B2B content marketers consider event marketing the most effective strategy.
PR: 73% of reporters think press releases should include images.
PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014.
SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.
What to consider for your digital audience
Inbound marketing delivers 54% more leads than traditional outbound marketing.
52% of marketers have found a customer via Facebook in this year.
43% of marketers have found a customer via LinkedIn in 2013.
B2B companies that blog generate 67% more leads than those that don’t.
55% of marketers increased their digital marketing budget this year.
Visual content is processed by the brain 60,000 times faster than text.
Videos on landing pages increase conversion by 86%.
65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives.