Guide to Monitoring Your Online Reputation – INFOGRAPHIC

Identify your reputations – monitor names brand names, company names, product names and variations.
Quantify your audience – who has a stake in your online reputation?
Understand your goals – how are you going to measure the whether your reputation is improving?
Specify your needs – what tools do you require and what sources do you need to monitor?
How will you monitor? – what processes are in place to be alerted and respond to issues?
Who will monitor the conversations? – who are you entrusting with managing and responding to online reputation issues?

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