Get Ready by FIAT – Epic!


‘Get Ready’ launched the Fiat 500 in North America. The film features slick documentary-style footage of cranes, robotic arms and other factory machinery whose movements create a mechanical ballet. Editing techniques, such as split-screen action and cross cutting, emphasise the fast-paced energy of the spot. Director Mark Kudsi found inspiration in romantic comedies. Action intercuts between two characters preparing for a blind date with each other. Instead of ‘boy meets girl,’ it’s ‘driver meets car’. Set to Vivaldi’s ‘Concerto in D Major’, the track builds action within the spot.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s