Hip hop star points to youth and says “you’re up next.” Basically it’s every chav’s wet dream.
adidas via Montreal’s Sid Lee, makes a big splash for the U.K. in a hyper-edited star-studded tour of London with Wretch 32 as our guide. Along the way we see the U.K. adi-ambassadors. On the music side it’s Caspa, Wretch, Devlin, Example. For sport it’s Tom Daley, gymnast Louis Smith, cyclist Victoria Pendleton, Beckham (reading the Sun, no less) and Derrick Rose.