Tide Smart Bag by Leo Burnett MENA


P&G’s Tide and its Dubai agency, Leo Burnett, created a reusable shopping bag that doubles as a grocery list in answer to the United Arab Emirates’ shockingly high plastic bag wastage. The UAE consumes over 20 biliion plastic bags annually, and its Minister for Environment has ordered that it become plastic-bag free by 2013.

Tide’s Smart Bag resembles a notepad, on which you write your list, then wash it off again. It was distributed, alongside a marker and a box of Tide, to customers from Tide’s database, fashion editors and influential bloggers, as well as environmental organization leaders. After a positive response, Tide is now planning on making the bags available on a regional scale.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s