‪MTV Balloons Viral Video – Making of‬‏ …


Anyone who has watched the Brazilian MTV spot, Balloons, must have wondered how on earth it was done – and here’s a chance to find out.

ParanoidBR, whose Dulcidio Caldeira directed Balloons for MTV, has released a ‘making of’ film, showing how 600 animation drawings were printed, stuck on the balloons, and then attached to a specially constructed railroad track, before being mercilessly popped.

Balloons picked up two golds (for craft and design) and a silver (for film) at Cannes this year.

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