That project goes live now. Right now. It’s The Social Media ProBook (#ProBook): a 42-page free e-book collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer industries. If you want to grab your free copy of the Social Media ProBook, you can download the Web version here or the print version here. But I urge you to read on to discover a bit more about the book itself, which is current right through Google+.
The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. (Thanks to Ann Handley and CC Chapman for inspiring the re-imagination, and thanks to James Nichols for coming up with the term “ProBook”). Unlike last year’s basic Playbook, this advanced resource was written for professionals with some working knowledge of social marketing. Specifically, it will answer the following questions (and more)