Rand Fishkin: How Google’s Panda Update Changed #SEO Best Practices Forever


It’s here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has – among other things – improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google’s algorithm and are not merely manual reviews of sites in the index, so there is room for error (causing devestation for many legitimate webmasters and SEOs).

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