Mooncup, the UK ethical sanitary protection brand, created this song featuring a host of different names women have for their vaginas. It came about as a result of last year’s poster campaign on the London Underground, directing women to loveyourvagina.com where they could enter the name that they ‘lovingly call theirs’. The 25 names chosen for the song were chosen from the 14,000 already entered.
The song, performed by singer Amanda Dawson, is on Mooncup’s YouTube page and will be available to buy on iTunes. Any proceeds from sales will be donated to a good cause to be selected by Mooncup fans on Facebook later this year.
Agency: St. Lukes