Seth Godin: The Wealth of Free (Semi-Animated)


Every idea has to begin somewhere. And, back in 2000, Seth Godin started experimenting with a fairly radical publishing model. Inspired by Malcolm Gladwell, Godin wrote Unleashing the Ideavirus, which essentially argued that free ideas spread quicker than ideas that cost money. And it’s the ideas that spread the quickest that win. So what was the logical next step?

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