BACARDI MANIFESTO – Fresh Creative!


he new spot from Y&R New York, titled ‘Manifesto,’ features charming visuals that take us through an examination of what separates us Homo Sapiens from our Neanderthalian ancestors since the dawn of our species. So while Neanderthals might have had bigger brains and better hair, Homo Sapiens have each other. The film urges us to âfight the LOLs and OMGs,â get back to our Homo Sapien roots, and bring Bacardi, lime, cola and people together.

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