ASICS 33 Commercial – Gravity, Meet Your Archenemy


A 72 square-foot giant floating shoe, made entirely of ping-pong balls, is the centerpiece of this spot for ASICS’ new Gel-Blur 33 sneakers.

The shoe was constructed from scratch by ASICS’ agency Vitro, using 3kg of ping pong balls, and took a month to build. It hovers two feet off the ground – highlighting the lightweight shoe’s positioning as the ‘arch enemy’ of gravity.

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