Lee Odden: Stop Doing Social and Start Being Social !


WebProNews recently spoke with Lee Odden of Top Rank Online Marketing about effectively utilizing channels that are available to you, and simply being social, rather than just doing social.

“Consumers expect more in the buying cycle,” says Odden. “It’s no longer a matter of just checking inventory and going, ‘Ok, I’ll take one.’ They’re searching. They’re asking recommendations of friends and reading reviews, and maybe they finally buy, and maybe they share the fact that they bought with their friends.” …

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