Audi A7 : Imagination Meets Engineering or Creativity Meets Advertising

The campaign, ‘Imagination Meets Engineering’, emphasises the unique nature of the A7 Sportback — a car which has been engineered just as the designers initially imagined it.

The 60 sec advert, which uses a Rorschach animation technique to show the A7 Sportback taking shape as design thoughts are conceived.

“Iimagination Meets Engineering” in this visually dazzling spot for Audi. Out of BBH london. Directed by Bl:nd, the commercial brings a Rorscach/X-Ray treatment to the A7 Sportback and features the Basement Jaxx track “Dracula,” which the band remixed for the project.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.