BMW New Innovative Ad Experiment with Flash Projection


“Turn young potential motorbiker into fans of BMW Motorrad created the first cinema commercial that doesn’t use a directly visible logo. During an exciting Superbike commercial we illuminated the BMW logo with a harmless photo flash onto the audience`s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an afterimage. BMW literally got inside people’s heads – involving them instead of boring them.”
via: http://www.blogilvy.nl/creative/bmw-flash-projection/#

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