The New TV commercial Land Rover Freelander – Made by…Clay

New Land Rover campaign features claymation from Hornet.

The new campaign sees the launch of Workshop, Hornet’s new division dedicated to handmade forms of animation. According to the company, Workshop is a platform “to showcase the craftier work of the Hornet directors.”

Workshop’s inaugural campaign, Sluszka’s Claynation for Land Rover was designed, fabricated and shot over five months at the shop’s DUMBO stage. The spot used roughly 1.5 tons of clay.

Agency: RKCR/Y&R
Art Director (RKCR/Y&R): David Godfree
Copywriter (RKCR/Y&R): Mark Waldron
Director: Peter Sluszka
Executive Producer: Michael Feder

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