BC Hydro “Ridiculous Lights” TV spot

The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn’t seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided.
Advertising Agency: DDB Canada, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Neil Shapiro Agency
Producer: Sue Bell
Account Executives: Terra Cochrane, Karen Martin
Production Company: Suneeva
Director: Michael Downing
Post Production Co.: School
Editor: Jon Devries

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