Virgin Atlantic today launches its first ever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline’s ‘it’ factor. The airline will be airing the £6m TV campaign in the UK, and for the first time ever, in cities across the United States, including New York, Washington, Boston, San Francisco and LA. Featuring the strap-line ‘Your airline’s either got it or it hasn’t,’ the campaign takes the viewer on a metaphorical flight with Virgin Atlantic – guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with Virgin Atlantic.
Advertising Agency: RKCR/Y&R, USA
Executive Creative Director: Mark Roalfe
Planner: Emily James
Global Business Director: Vicky Jacobs
TV: Pip Bishop, Chris Hodgkiss
TV Producer: Jody Allison
Producer: David Stewart @ Partisan