myFry – an innovative application for Stephen Fry new book


Dare Agency worked with Penguin and infographic artist Stefanie Posavec on an iPhone app that allows users to read the new Stephen Fry book, The Fry Chronicles in a non-linear fashion.

Dare says it’s not an eBook but a new mobile-specific way of reading that allows people to access the tech-loving author’s book in chunks, each tagged and color coded according to the nature of the content.
Key features
– Discover a new and utterly original way of reading, through visual indexing
– A non-linear structure allows you to create your own personal narrative
– Navigate by spinning through 112 self-contained sections, view their opening words and follow their tags
– Find your way with a choice of four colour-coded categories: People, Subjects, Feelings and Fryisms
– See which sections you’ve read and store your favourites

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