Argentina Celebrated Bicentennial Through Its Brands – Mini-Documentaries Showcase 30 Companies’ Stories


To celebrate Argentina’s bicentennial, Latin America’s leading branded-entertainment agency, Fire Advertainment, is telling the country’s story through 30 of its strongest and most beloved brands — from Aceitera General Deheza olive oil to Zanella motorcyles — in exactly 181 seconds each. Every history of a business pioneer in the 181:0 project is a mini-documentary, airing this week on Fox cable channels and in movie theaters in Argentina.

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