Agency: Saatchi & Saatchi, London
Sir Trevor Brooking, boxer Nigel Benn, World Cup winners Jack Charlton and Stuart Pearce, world darts champion Phil Taylor (a ringer for Mark Tutssel) and adventurer Sir Ranulph Fiennes are among those encouraging the English football team in this spot airing in the lead up to the World Cup.
Also appearing in the ad: Sir Ian Botham (cricket), four-time World Superbike champion Carl Fogarty, five-time Olympic rowing gold medalist Sir Steve Redgrave, double Olympic gold medallist Dame Kelly Holmes, round the world yachtswoman Dame Ellen McArthur, rugby World Cup winning coach Sir Clive Woodward, marathon world record holder Paula Radcliffe, six-time World Snooker Champion Steve Davis, English rock group Kasabian, the late Bobby Moore and a lion.
Carlsberg is the official beer of the England team.
