Puma Invent: Clever Little Bag

It took 21 months, 2000 ideas and 40-plus packaging prototypes to pore over, but Puma along with designer Yves Behar and his team at Fuseproject have come up with a new sustainable packaging system for Puma sneakers: Clever Little Bag. The product, which will begin rolling out next year, marks the next phase of the brand’s social and green-themed initiative PumaVision.

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