Election memo to UK party leaders: Please sort out your terrible websites


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Google searches for the leaders of the main political parties soared on the day the general election was called. Searches for David Cameron doubled overnight; interest in Gordon Brown was up 2.5 times; and people Googled Nick Clegg’s name five times as often on the Tuesday as they did on the day before.

But guess what? The main UK political parties, especially the Conservatives and Labour, have made a pig’s ear of their leader’s online presence. If their pathetic online efforts are anything to go by, this is in no way the first digital election. Here’s how they are going wrong…

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