Dan Schawbel’s Personal Branding New Book – Me 2.0

Some highlights from the book include:

* A proven 4-step process for building a powerful brand (discover, create, communicate, maintain).

* Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly to you, without applying!

* Tested advice on how to create an online and offline presence for career protection and self-promotion.

* Over 40 expert quotes from leaders including Don Tapscott, Guy Kawasaki, Penelope Trunk, and David Kirkpatrick of Fortune Magazine among others.

* More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic.

Bottom line: This is the handbook for surviving and thriving in the digital age

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